Helena Pontes creates clothes for those who like authentic design, the sophistication of natural fabrics and, well-cut and meaningful pieces. It is from this premise that the Pernambuco designer based in Rio de Janeiro develops the collections of her eponymous brand, based on the concept of slow fashion.

She creates timeless clothes that are designed, cut and sewn with calm, and made to last. The attention to details, exquisite workmanship and the choice of fabrics are essential to the creation of each collection.

Her designs evoke an uncomplicated and contemporary tailoring, with geometric cutouts, inherited from the training of the stylist in graphic design by the Federal University of Pernambuco and specialization in fashion design by ESMOD - Paris.

The label is also strongly influenced by artistic movements, architecture and Brazilian culture, translated with affection into its collections.